Does Boundless Edge Still Have a Sense of Humor? Oh, Absolutely.
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When we started making the bold leap from Celestial Discs to Boundless Edge, some of you were wondering:
“Is this new brand going to be super serious now?”
“Are the dad jokes dead?” (A line of Dad joke shirts has already been started!)
“Will the pun-loving goofball behind the scenes have to grow up?”
Let’s clear that up right now:
Absolutely not.
Yes, the name changed. Yes, the designs got sharper. Yes, we’ve stepped into a brand that reflects movement, mindset, and pushing limits.
But no, we haven’t lost our humor, our heart, or Eric’s brilliantly absurd brainstorm sessions.
In fact, here’s proof.
👇 Watch this Short where Eric reminds everyone that just because we're going harder on the design, doesn’t mean we’re letting go of the ridiculous, fun-loving roots that built this thing in the first place.
Let’s also go on record to say we are NOT rebranding as any of the following names Eric half-seriously suggested over the last few months on social media:
Eric:
“So we’re from Estherville… and we thought of this plan in March… so what if we call it… Marville?”
Emily:
“Marvel???”
Eric:
“Okay, but listen. I’m a huge Bas Rutten fan and you’re a college professor. What if we open… Basproshop?”
Emily:
“...Like Bass Pro Shops. But with more chokeholds?”
Eric:
“Picture this. Two little aliens from Bill & Ted 2. Me, just vibing. Always playing around. So—Play-station!”
Emily:
“Yeah, that’s literally PlayStation.”
Eric:
“This one’s fun. It’s a company. A fun one. So… Funco.”
Emily:
“That’s… just Funko. With a different consonant.”
Eric:
“Okay, okay. My favorite shows? Bill Nye the Science Guy and Key & Peele. So we mash it up: NyeKey!”
Emily:
“You mean… Nike? That’s enough brainstorming new names for today.”
Boundless Edge may sound sleek and driven, because it is, but it’s still us.
Still down-to-earth. Still a little weird. Still here for the laughs and the hustle.
So whether you’re here for the gear, the game, or just the occasional gut-busting video, welcome to the new era.
We’re sharper. We’re bolder. And yes, we’re still laughing.